Course Description

 

This course simulates an engaging narrative story that places you in the role of an inventor of a new product:

• Learn the basics of digital marketing while building and optimizing a marketing and sales funnel to maximize sales and other metrics.

• Step through the process of creating a holistic and cohesive strategy for a digital marketing campaign using a simulation that reveals results as you play.

• This is a super-fast and highly-effective way to learn how to apply digital marketing concepts.

• This unique learning experience helps you discover how all the many concepts of digital marketing are brought together to achieve an overall marketing objective.

   

Includes

• Simulation with videos and quizzes integrated directly into the experience — 99 days of access to the GoVenture Digital Marketing Simulation and curriculum.

• 20 whiteboard-style videos of digital marketing fundamentals.

• Digital Marketing Superhero Book (PDF).

• Glossary of 179 terms.

• Fully automated performance assessment

• Global leaderboard to compare your performance to the best in the world (anonymous).

• Everything is online and accessible from an Internet browser using any computer, Chromebook, or tablet.

 

Time Required

• Simulation with videos and quizzes requires 5 hours to complete (on average). Can be played over multiple sessions on any schedule.

• Play the simulation multiple times if you choose and access additional learning resources including videos, book, and glossary.

• This is a super-fast and highly-effective way to learn how to apply digital marketing concepts. This training only requires a few hours of your time.

 

Topics Covered

Modules and high-level concepts are explained using whiteboard-style videos and integrated into the simulation training:

• Consumer Profiles

• Brand

• Content

• Website

• Shopping Online

• Revenue & Profit

• Metrics

• Social Media Organic

• Social Media Paid

• Search Organic

• Search Paid

• Messaging

• Events

• Community

• Landing Page

• Order Options

• Affiliate Marketing

• Optimization

   

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Watch the video above for more.

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Who This Course is For

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• Perfect for beginners who want to learn quickly.

• Effective for anyone who is having trouble with how all the concepts of digital marketing fit together to create a marketing strategy and sales funnel.